The other day I went to this event and met Oriol de Pablo, the founder of Vicio. I didn’t know what to expect but he surprised me. The guy is sharp. Really sharp. He knows how to build a brand, how to make people feel something, how to get attention without faking it. But what stayed with me wasn’t any of that. It was how honest he was.
He was witty, a bit rebellious, didn’t try to act perfect. He joked about messing up, about doing things wrong, and owning it. Not in a scripted way—just in a very human, no-bullshit way. And it made me think.
We talk so much about AI right now. About using it to write posts, make videos, run your company, grow your brand. And yeah, it’s useful. But if we’re not careful, we’ll use it to hide. To avoid the work. The doubt. The effort. The truth.
AI will get better and better at saying the right thing. At making you sound smart. But sounding right isn’t the same as being real. It’s easy to let AI polish everything until there’s nothing left of you in it. No mistakes, no opinions, no risk. Just output.
But people don’t connect to output. They connect to presence. To someone who’s really there, trying, failing, showing up anyway. That’s what builds trust. That’s what makes you feel something when you watch a video or read a line of text and go, yeah... this person gets it.
We need more of that. More people saying, “this isn’t perfect, but it’s mine.”
Because the way forward isn’t about being flawless. It’s about being aware of what’s wrong and caring enough to fix it. That’s what gives us direction. That’s how we get better. If you don’t look at what’s broken, you’re just floating. No tension, no purpose, no real movement.
Humans are like bicycles. If we’re not moving with a goal, we fall. We need something to chase, something to improve. And pretending everything’s fine because the AI cleaned it up for you… that’s not it.
And look—Oriol didn’t just talk the talk. The way he treated me in private was exactly the same as on stage. No fake charm, no inflated ego. Just a guy who believes in what he’s building and stays true to it. That’s rare. That’s what stuck with me.
So yeah—use AI. Let it help you. But don’t let it replace the part that matters. Don’t outsource your truth. Don’t lose your edge trying to sound perfect. What people want—what they remember—is the part of you that didn’t get filtered out.
The more AI grows, the more important it is to stay human.